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You sell standard straight-filament bulbs and they do the job. But your high-end customers want something that looks like a sculpture, not just a tool.

You buy expensive open-fixture pendants only to ruin them with standard A19 bulbs that look too small. Your customers complain about glare from exposed light

You stock standard round bulbs and they sell for pennies. You try exotic shapes and they sit on the shelf gathering dust. You need a

You love the vintage aesthetic, but your clients complain that the rooms are too dark. You try to install amber bulbs in a kitchen, but